100% costumer-led innovation for truly irresistible offerings
Ultra-sharp customer targeting based on 360° multi-source customer profiling
Offering and campaign optimization leveraging behavioral science and neuroscientific analyses
Personalized customer journeys with close to zero marginal
cost initial “mass” interactions
Real-time opportunity identification based on monitoring of customer interaction/ interest
Realization of labor intense activities only in case of “hot leads”
Repetition, continuous optimization, brand/
relationship building