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100% costumer-led innovation for truly irresistible offerings
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Ultra-sharp customer targeting based on 360° multi-source customer profiling
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Offering and campaign optimization leveraging behavioral science and neuroscientific analyses
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Personalized customer journeys with close to zero marginal 
cost initial “mass” interactions
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Real-time opportunity identification based on monitoring of customer interaction/ interest
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Realization of labor intense activities only in case of “hot leads”
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Repetition, continuous optimization, brand/ 
relationship building